Free Estimation Tool

How much is slow lead response
costing your HVAC business?

Enter your own numbers below. This calculator estimates your potential monthly revenue loss based on your lead volume, average job value, and current response speed. All results are estimates — not guarantees or predictions. Industry benchmark data is sourced and labeled.

Your business numbers

Fill in what you know. Leave a field at its default if you're unsure — defaults use industry midpoints from published research.

leads / mo
$
%
📊

Fill in your numbers and hit "Calculate" to see your estimate.

How this calculator works — and where the benchmarks come from

This calculator does not use Recuptive customer data (we don't have any yet — we're in beta). All benchmark figures come from third-party published research. We apply them to your numbers to produce a rough estimate. Treat it as a conversation-starter, not a financial projection.

~27%
of inbound calls to service businesses go unanswered
Source: Invoca analysis of 60M+ consumer calls to local service businesses (Invoca State of the Mobile Experience Report). This is the baseline we use to estimate how many leads may be lost before any response attempt.
21×
more likely to qualify a lead when contacted within 5 minutes vs. 30 minutes
Source: Dr. James Oldroyd, MIT / InsideSales.com, "The Lead Response Management Study" (analysis of 2,847 companies, published in Harvard Business Review, 2011). This study covered B2B web leads — we apply it as a directional benchmark, not a HVAC-specific guarantee.
88%
of home service businesses take more than 5 minutes to respond
Source: BrightLocal Local Consumer Review Survey and related industry audits of home service business response rates. Varies by market and business size.
2–3×
more booked appointments with 3+ follow-up attempts vs. 1 attempt
Source: Velocify (now Velocify/Ellie Mae) "Optimal Lead Call Strategy" study — analysis of 3.5M leads found that 3 call attempts yields significantly higher contact rates than a single attempt. Used here as a directional estimate only.

None of these studies were conducted on Recuptive customers. Recuptive does not currently have paying customers. These benchmarks are the best available published data on lead response in service industries. Your actual results will vary.

Want to test whether this is real for your business?

We're offering free 30-day beta access to 5 HVAC companies. You run your real leads through Recuptive. We measure what actually happens. No hype — just data.

Apply for free beta access →

No payment required. No contract. We prove it works or you walk away.